Amid reports by Broadcastingcable.com that CBS may agree to stream current series and deal with the likes of Netflix and Amazon, it appears that the battle for the future of content distribution is trending online. This shift toward internet streaming-service providers will, for many ‘cord cutters,’ come as little surprise. Those who stream pay much lower fees and see their favorite content back-to-back and on-demand, as opposed to cable plans. Cable offers traditional, all-you-can-eat buffet style plans; it’s more expensive and not on-demand. Earlier this year, broadcasters including ABC, NBC, Universal, Univision, Fox Television, CBS, networks and rights owners, asserted that the Seattle based Ivi.com infringed their copyrights by live-streaming their programming without permission. Ivi argued it could retransmit as an “Online Video Distributor” under §111 of the Copyright Act. The court disagreed and enjoined Ivi. (For more on that decision, read this Biederman Blog post). The recent developments align with the federal court’s Ivi decision, and broadcasters, networks and others clearly have the leverage to require streamers like Netflix and Amazon to pay to distribute their content. And why wouldn’t they? Although Netflix didn’t hit its 2012 subscriber goal as reported by Gigaom.com, the company hopes to make global partners and increase its viewership and profits. So while this was a battle between two different platforms, for viewers, it now appears to have moved into a negotiation, as the transition speeds from cable (and satellite) and toward streaming.
In content delivery, a trend toward streaming
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