Are 6-second Vines ‘too minimal’ to infringe?
Vine, a social media website acquired by Twitter, is a popular technology among millennials. They like it because it lets them create looping six-second videos, which are easy to view and to share quickly and widely, often virally. Vine also is gaining traction with brands for marketing, and that is creating issues for intellectual property owners Vine has steered away from infringement claims, so far, because of Twitter’s prompt compliance with take-down notices under the Digital Millennium Copyright Act; those take-down requests also have been rarely contested by user-posters. But is the brevity of Vine’s core product also prophylactic–does it provide a de...
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