Movie theaters here to stay, lawyers told
In a world in which consumers can access movies in multiple ways — including with on-demand streaming services like Netflix or through cable or satellite providers and on an array of devices and locations –movie theaters will continue to thrive for now, despite some troubling long-term audience and revenue trends, a panel of experts told a recent, major gathering of Entertainment Law practitioners. It’s inarguable that many people still like the experience of going to movie theaters, John Fithian president and CEO of the National Association of Theater Owners, told the legal audience at the “Now and Future of Movie Theaters” panel, part of the 2014 Institute on Entertainment Law and Business, a program hosted by the USC Gould School of Law and the Beverly Hills Bar Association. And USC Communications Prof. Jeffery Cole, underscoring that point in an earlier in a different discussion, said that a night at a movie theater is still the best first date experience. Fithian (at right in U.S. News & World Report photo) displayed charts with statistics demonstrating that Latinos in the United States are the most avid movie theater goers, and he noted this population is one of the fastest growing groups in the U.S. There were suggestions that there may be greater marketing of films and theater-going to target Latinos. Veronika Kwan Vandenbergon, president of International Distribution for Warner Bros. Pictures...
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