Twilight Fashion? Not so fast B.B. Dakota
Summit Entertainment, creators of the Twilight movie series, has prevailed on its motion for summary judgment in a lawsuit filed in 2010 for copyright and trademark infringement, false designation of origin, trademark dilution and unfair competition. The action involved B.B. Dakota, a retailer that sought to promote sales of a blue cotton canvas jacket by stating in its advertising copy: “Bella Swann wears this jacket in Twilight and scores the hottest vampire in high school, and so can you!” (see full decision here) The jacket’s moment in the spotlight wasn’t exactly premeditated. As the story goes, the stylist on the movie originally planned for Bella to wear a brown hoodie in the scene. The director was unhappy with the way the color appeared on camera, prompting the stylist to go on a last-minute shopping run to a local Nordstrom Rack where she purchased the jacket. Two years later, after the movie’s release, B.B. Dakota reintroduced the coat in response to the high demand and marketed it as the “Twilight jacket” The gear received a lot of media attention. According to The Hollywood Reporter, Esq., Entertainment Weekly ran a story detailing how the jacket got in the movie; WWD featured it in an article on BB Dakota’s attempt to capitalize on the attention by building a line around Twilight. And MTV announced to Twilight fans where they could get “The...
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